Current anxiety about the future of news makes it opportune torevisit the notion of professionalism in journalism. Media expertSilvio Waisbord takes this pressing issue as his theme and arguesthat “professional journalism” is both a normative andanalytical notion. It refers to reporting that observes certainethical standards as well as to collective efforts by journaliststo exercise control over the news. Professionalism should not benarrowly associated with the normative ideal as it historicallydeveloped in the West during the past century. Instead, it needs tobe approached as a valuable concept to throw into sharp relief howjournalists define conditions and rules of work within certainsettings. Professionalization is about the specialization of laborand control of occupational practice. These issues are important,particularly amidst the combination of political, technological andeconomic trends that have profoundly unsettled the foundations ofmodern journalism. By doing so, they have stimulated thereinvention of professionalism. This engaging and insightful bookcritically examines the meanings, expectations, and critiques ofprofessional journalism in a global context.